Brand Guidelines

Logo

Logo Usage

Maintain clear space around the logo equal to the height of "AyeZee"
Do not stretch, distort, or alter the logo proportions
Do not change the logo colors
Use on white or light backgrounds for best visibility

Color Palette

Orange

Primary Brand Color

#FF6B35

Black

Primary Text Color

#000000

White

Background

#FFFFFF

Color Usage

Orange is our primary brand color used for CTAs, links, and key highlights. Black is used for text and important elements. White provides clean, open space.

Typography

Primary Font - IBM Plex Sans

Used for headings and display text - Semibold weight, Uppercase for main headings

HEADING 1

HEADING 2

HEADING 3

Secondary Font - Urbanist

Used for body text and UI elements - Regular weight

This is how body text appears. Clear, readable, and straightforward. We keep it simple and direct.

Font Usage Guidelines

IBM Plex Sans - Headlines, section titles, CTAs, and emphasis
Urbanist - Paragraphs, descriptions, labels, and general UI text
Both fonts provide excellent readability across devices

Voice & Tone

Direct & Clear

We speak plainly. No jargon. No corporate speak. Just straightforward communication.

Personal

We're a real person working with real people. One-on-one, direct, and honest.

Helpful

We're here to solve problems and make things easier, not to sell or impress.

Design Principles

Simplicity

Clean layouts, plenty of white space, and clear hierarchy.

Rounded Corners

Generous border radius (rounded-2xl, rounded-4xl) for a modern, friendly feel.

Bold CTAs

Clear, prominent calls-to-action in orange with rounded full buttons.

Uppercase Headers

Main headings in uppercase for impact and consistency.